Director of B2B & Content Marketing

B2B Marketing Strategy & Commercial Enablement:

• Develop and maintain Pair Team’s B2B messaging playbook: define, refine, and enforce core positioning across payer, CBO, health system, state, provider, and ACO audiences.
• Lead development of RFIs, RFPs, proposals, and related opportunity materials in close partnership with Growth and Partnerships teams.
• Drive conference and event strategy and execution, including registration, outreach, speaking opportunities, media engagement, and post-event follow-up.

Content Strategy & Earned Media:

• Drive SEO performance: develop a keyword strategy, publish high-quality content at a consistent cadence, and measure organic traffic growth against targets.
• Own social media strategy and execution across company and executive channels (LinkedIn, etc.), creating a content calendar that blends original thought leadership, product storytelling, clinical insights, and industry commentary.
• Partner with clinical and product leaders to produce differentiated content—case studies, whitepapers, blog posts, video series, and data-driven narratives—that positions Pair Team as a thought leader.

Creative Production, Collateral & Sales Enablement:

• Lead creation and maintenance of all B2B marketing assets, including pitch decks, one-sheets, case studies, conference materials, and other sales enablement collateral.
• Lead development of B2B and partner-facing website content, including key product and program experiences.
• Create target-specific materials tailored to market conditions, audience segments, and partnership types.