Director of Marketing

This role involves owning the end-to-end content strategy and creation process to fuel the GTM engine across all channels, including new prospect campaigns and partner co-marketing. The director will spearhead initiatives to deeply understand the customer journey and translating those insights into effective campaign plans and serve as the primary editor and content producer for key assets, including editing white papers and developing high-quality video content.

The director will design, execute, and evaluate comprehensive campaigns focused on demand generation, lead generation, and inbound marketing, as well as oversee the firm’s marketing technology stack, with a focus on HubSpot and key operational functions, including SEO strategy and the firm’s website maintenance. This data-driven approach should ensure strategy design and tactical execution, leveraging HubSpot data as the primary source.