New Campaign Manager, Enterprise Demand Generation

Campaign Execution and Support:

• Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels.
• Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization.
• Maintain and manage HubSpot ensuring data accuracy and integrity.

Data Analysis:

• Collect and organize data from various marketing channels and campaigns.
• Generate reports and analyze marketing performance metrics to assess the effectiveness of campaigns.
• Conduct A/B tests to continually optimize email marketing and other automated campaigns.

Process Improvement:

• Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.
• Develop and document best practices for campaign execution, data management, and use of marketing tools.