Job Description
Architecture & Integration Strategy: Design and maintain the end-to-end data telemetry strategy across iOS, Android, and Web platforms. Lead the technical implementation of Mobile Measurement Partners specifically AppsFlyer and analytics suites like Firebase. Architect robust Server-to-Server (S2S) integrations (CAPI) for Meta, TikTok, and Google to ensure signal resilience.
Attribution & Data Accuracy: Ensure measurement accuracy across Apple Search Ads (ASA), Google Search, and social channels. Debug complex attribution discrepancies between internal databases, MMPs, and ad networks. Implement and manage SKAdNetwork (SKAN) and Privacy Sandbox strategies to optimize campaign measurement on iOS and Android.
Data Governance & Privacy: Serve as the technical guardian of user privacy, ensuring all tracking implementations comply with GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework. Manage Consent Management Platforms (CMP) and ensure signals are correctly passed to downstream advertising partners.
About Life360
Life360’s mission is to keep people close to the ones they love by providing location sharing, safe driver reports, and crash detection with emergency dispatch.