Key Responsibilities:
- Define tagging standards, review implementations, and lead tracking QA processes to ensure data integrity.
- Design measurement plans, run incrementality tests, and own cross-channel attribution models for clients.
Team & Practice Development:
- Manage a junior Analytics/Tracking Specialist and set their priorities and growth path.
- Build the analytics practice playbook, including onboarding templates and experiment design guides.
Qualifications:
- 4–7 years of experience in marketing analytics or measurement at a performance agency or growth team.
- Hands-on expertise with GTM, SQL, and the full ad network measurement stack.
- Ability to communicate complex findings to non-technical stakeholders effectively.
Pearmill
Pearmill is a performance marketing agency that uses data-driven insights and innovation to help challenger brands and startups grow. It is a diverse, globally-distributed team of designers, engineers, and marketers committed to building a representative company.