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This role is hybrid, involving research, campaign execution, and in-product campaign management. The role involves moving from identifying problems to building and deploying campaigns. High autonomy and direct influence on product strategy is guaranteed.
The candidate leads qualitative research to improve activation and conversion. They conduct customer interviews using the JTBD methodology. They execute and manage in-app campaigns for product communications.
The candidate should have 3+ years product/UX research experience in B2B SaaS. Proficiency with JTBD methodologies and behavioral segmentation is needed. Strong written communication skills are needed.
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ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management and payroll.