Engagement Marketing Manager

The Engagement Marketing Manager is responsible for developing and implementing marketing campaigns and activities that boost customer lifetime value and drive revenue growth, focusing on engaging association members and increasing loyalty and retention. The Marketing Manager will collaborate with cross-functional stakeholders, including product management, membership, sales, and customer success, to create personalized, data-driven campaigns with a focus on lifecycle marketing and persona building. This role requires a self-starter who excels at relationship-building and working cross-functionally with business stakeholders to drive strategic product and portfolio storytelling, positioning, and messaging to deliver a positive ROI for the organization.