Content Writer – Family & Mental Load Content Specialist

Objective:

• Support clients in scaling high-quality, on-brand content that reduces the mental load for modern families.
• Help translate existing ideas into clear, empathetic, and actionable content across email, guides, newsletters, blogs, and social channels.

Scope:

• Starting at ~5 hours/week (22 hours/month minimum), with flexibility to scale.
• Ongoing monthly retainer with direct collaboration with the founding team.

Responsibilities:

• Write and edit lifecycle, onboarding, engagement, and retention emails.
• Develop long-form guides and draft social media captions.
• Support monthly newsletter and blog content creation.

Skills and Qualifications:

• Proven experience in content writing, especially for consumer or family-focused brands.
• Strong grasp of brand voice replication and email marketing skills.
• Ability to write about mental load and household labor with empathy and authenticity.