MarTech Business Systems Analyst

We are looking for an Analyst-level Business Systems Analyst (BSA) with strong experience in the MarTech or AdTech space. In this role, you will be part of a cross-functional team supporting the evaluation, implementation, and optimization of marketing technology platforms. You’ll play a key role in understanding business needs, gathering requirements, and ensuring successful delivery of MarTech initiatives through detailed analysis, documentation, and cross-team collaboration. Responsibilities include gathering and documenting business requirements supporting data discovery and data mapping efforts, analyzing and improving data quality and governance practices, evaluating tools and platforms within the MarTech/CDP ecosystem, producing clear, non-technical documentation, supporting testing and validation processes, collaborating with cross-functional teams, driving change management and conducting user training and creating reporting and feedback loops for continuous improvement.