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Key Responsibilities:
- Define and execute BetterHelp's organic brand strategy across social, creator, and partnership channels.
- Develop an audience-first distribution model to maximize reach and engagement.
- Lead a team managing social platforms, creator programs, and emerging content formats.
Requirements:
- Proven experience in brand marketing with a focus on social and creator distribution.
- Strong creative instincts combined with rigorous channel and audience understanding.
- Ability to manage budgets, external partners, and cross-functional collaboration.
What We Offer:
- Competitive base salary plus performance bonus and comprehensive benefits.
- Remote work with regular in-person team bonding experiences.
- Opportunity to make a meaningful impact on mental health accessibility.
BetterHelp
BetterHelp is the world's largest online therapy service, providing affordable and convenient mental health care globally. Founded in 2013, the company has a network of over 30,000 licensed therapists and a diverse team committed to expanding access to therapy.