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Responsibilities:
- Own the paid social creative strategy and roadmap, determining testing priorities for patient growth.
- Translate performance data into actionable creative direction across Meta, TikTok, and other channels.
- Manage UGC and creator creative as a performance channel, including sourcing, scripting, and testing.
Requirements:
- 5+ years of in-house B2C digital marketing and creative strategy experience with Meta and TikTok.
- Hands-on experience concepting creative ideas, writing effective creative briefs, and building persuasive presentations.
- Fluency in metrics: hook rate, hold rate, CTR, CVR, CAC.
Why Talkiatry:
- Top-notch team: diverse, experienced group motivated to make a difference in mental health care.
- Excellent benefits: medical, dental, vision, 401K with match, generous PTO, paid parental leave.
- Collaborative environment in a fast-paced startup with opportunities for growth.
Talkiatry
Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Today, they are the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and a mission-driven culture focused on solving complex problems at scale.