Performance Creative Strategist

Key Responsibilities:

• Develop 8 testable creative concepts weekly, maintaining a 50/50 mix of net-new and evidence-led iterations.
• Build concepts around customer insights, hypotheses, and clear test designs to drive scalable acquisition.
• Write conversion-focused copy and scripts that match the customer's language, awareness level, and motivations.

Qualifications:

• Experience as a performance marketer with a primary focus on creative for fast-growing DTC brands or performance agencies.
• Deep fluency in social media platforms (Meta, TikTok), creators, native formats, and video behavior.
• Ability to lead a high-volume creative pod, shipping 32 videos per week while maintaining quality and speed.

What You'll Own:

• Performance Creative Strategy: Develop concepts, briefs, and production-ready assets for paid social campaigns.
• Customer and Offer Strategy: Understand customer avatars and translate product features into compelling benefits.
• Performance Intelligence: Use ad account data and tools like Motion, Atria, Goldberry to diagnose creative performance and inform next steps.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance options for you and your family.
• 100% Paid for Life and Disability Insurance.
• Paid Time Off, nine paid holidays per year, and complimentary NOBL & Flo Pilates products.