Lifecycle Marketing Manager- Activation

This role is critical for guiding our newly registered users from their initial sign-up to their first key conversion point: booking an appointment with us. You will be instrumental in designing, implementing, and technically executing personalized, data-driven journeys using our marketing automation platforms. You'll leverage your expertise to build and optimize campaigns across various channels (especially email and SMS), design and curate customer segments, and collaborate closely with Product and Engineering teams to ensure data flow and platform capabilities support our activation goals. You will be the architect of our customer activation strategy, owning the critical path from registration to first appointment booking, with significant hands-on execution and will design, build, and optimize multi-channel activation campaigns within our marketing automation platforms, including leading our weekly newsletter strategy. The position will drive business impact by improving our core activation metrics through both strategy and precise execution.