SVP, Digital Strategy & Analytics

Strategic Leadership:

• Evolve Green Room's digital-first strategy, driving innovation and business impact through data-driven insights.
• Stay ahead of emerging digital, social, search, and AI trends, identifying new opportunities for the agency.
• Drive Green Room's own digital marketing strategy to elevate thought leadership in healthcare communications.

Client Management & Strategic Counsel:

• Serve as a senior client-facing advisor, providing proactive, real-time counsel to healthcare clients.
• Lead digital, social, and omnichannel strategy development aligned to client business objectives.
• Oversee campaign planning, implementation, and optimization based on data insights.

Analytics & Measurement:

• Establish agency-wide measurement frameworks connecting communications to business outcomes.
• Develop data dashboards, reporting approaches, and performance scorecards with actionable insights.
• Oversee analysis of media, social, search, website, and campaign data.

Team Leadership & Capability Building:

• Continue building and evolving digital and analytics capabilities through mentoring and training.
• Foster a culture of curiosity, innovation, and data-driven decision-making.
• Evaluate and implement new platforms and tools to enhance digital offerings.