Develop comprehensive media plans including channel mix, budgets, flighting, and forecasting across key platforms.
Serve as internal expert on paid digital media, advising leadership on performance, risks, and opportunities.
Translate data and user insights into recommendations for targeting, messaging, and funnel optimization.

Campaign Execution:

Oversee campaign setup: keyword and audience research, targeting and bid strategies, creative specs, and tracking.
Create, test, and optimize ad copy and creative concepts in partnership with marketing team members.
Maintain standard operating procedures for planning, setup, QA, optimization, and reporting.

Leadership & Innovation:

Hire, train, and manage a Digital Marketing Specialist, providing goals, coaching, and feedback.
Stay current on platform capabilities, privacy changes, and best practices; pilot and scale new features.
Bring forward-thinking ideas on using AI and automation to enhance targeting, creative, optimization, and reporting.

Harvard University

Harvard Medical School's Office for External Education provides health care professionals, corporations, and lay audiences with broad access to its medical knowledge. The school's faculty includes almost 12,000 members, and the office offers a diverse portfolio of educational opportunities to learners worldwide.

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