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What You'll Do:

  • Strategic Media Activation: Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.
  • Client Service: Develop comprehensive paid search and social activation plans aligned with each client’s business goals and customer journey.
  • Cross-Functional Collaboration: Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience across channels.

What You Bring:

  • Bachelor’s degree in marketing, advertising, business, or a related field preferred.
  • Three or more years of hands-on experience managing paid search and paid social campaigns.
  • Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X.

Thought-Leadership:

  • Help establish and refine paid search and social activation standards and best practices.
  • Stay current on platform changes, privacy developments, measurement capabilities, emerging technologies, and industry trends.
  • Identify new platform features, buying strategies, and testing opportunities that could improve client outcomes.

Goodway Group

Goodway Group is an independent media and marketing services firm with a 90+ year history, offering a remote-first culture and a start-up feel. With teams in the U.S. and the UK, they have won multiple awards for inclusive workplaces and innovative marketing technology.

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