Similar Jobs
See allSenior Paid Advertising Strategist
Reunion Marketing
Google Ads
Microsoft Ads
Meta Ads Manager
Senior Paid Media Manager
Jobgether
Canada
Google Ads
Meta Ads
Google Analytics
Senior Paid Media Specialist
Adapt
Europe
Google Ads
Microsoft Ads
LinkedIn Ads
Paid Search Specialist
Oura
US
Paid Search
Google Ads
Data Analysis
Senior Campaign Manager, Paid Social
GR0
Meta Ads
TikTok Ads
Excel
What You'll Do:
- Strategic Media Activation: Plan, activate, optimize, and manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and X.
- Client Service: Develop comprehensive paid search and social activation plans aligned with each client’s business goals and customer journey.
- Cross-Functional Collaboration: Collaborate with strategy, planning, analytics, creative, CX, and investment teams to deliver a cohesive consumer experience across channels.
What You Bring:
- Bachelor’s degree in marketing, advertising, business, or a related field preferred.
- Three or more years of hands-on experience managing paid search and paid social campaigns.
- Working knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and additional social platforms such as LinkedIn, Pinterest, Snapchat, TikTok, or X.
Thought-Leadership:
- Help establish and refine paid search and social activation standards and best practices.
- Stay current on platform changes, privacy developments, measurement capabilities, emerging technologies, and industry trends.
- Identify new platform features, buying strategies, and testing opportunities that could improve client outcomes.
Goodway Group
Goodway Group is an independent media and marketing services firm with a 90+ year history, offering a remote-first culture and a start-up feel. With teams in the U.S. and the UK, they have won multiple awards for inclusive workplaces and innovative marketing technology.