Marketing Operations Manager, Data Enablement

Oversee data governance initiatives to ensure high integrity, consistency, and accuracy of data across all marketing applications, minimizing duplication and enhancing data quality. Develop and maintain comprehensive data dictionaries of prospective and current customer data, ensuring all stakeholders have access to accurate, structured information. Using the customer data platform and marketing automation platform, build and manage audience segments using firmographic, behavioral, and other relevant data to optimize performance across various marketing channels such as email and in-app. Partner with cross-functional teams to improve processes and software applications, ensuring data is captured and utilized effectively. Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights.