Market and Consumer Insights Analyst

Lead research on who our customers are — including age groups, needs, pain points, and usage behavior across different marketing channels and geo groups. You will build and maintain detailed customer personas using real data. You will also partner across teams including performance marketing, lifecycle, influencer, podcast, product, and member success to provide insights that shape messaging, campaigns, and strategies. You will own monthly delivery of competitive insights by channel and country/geo group for the broader marketing team. You will track and analyze competitor activity, consumer trends, and public feedback (e.g., Reddit, Trustpilot, YouTube, TikTok). You will create and maintain a creative testing tracker to evaluate ad messaging performance across marketing channels and demographics. You will analyze funnel performance and A/B tests to identify friction points in the user journey. You will also highlight areas for improvement and support conversion rate optimization across channels. Partner with the Member Success team to identify common user concerns and trends that can inform marketing and product direction. You will own ongoing research initiatives, including surveys, brand health tracking, and ad-hoc studies. Translate feedback into clear, actionable recommendations. You collaborate with international teams to surface region-specific user behaviors, cultural nuances, and marketing considerations. You will lead monthly and quarterly reporting on consumer and market insights, funnel performance, and emerging trends. You will develop a framework for monitoring and reporting on brand perception and sentiment (eg: social listening).