Social Media Manager

Role Expectations:

• Own and manage all Smartling social media channels, including LinkedIn, Instagram, Facebook, X, YouTube, and emerging platforms, as the primary voice of the brand.
• Build and execute a channel-by-channel content calendar, tailoring format, tone, and cadence to each platform's audience.
• Grow an employee advocacy program, equipping teammates with shareable content and making it easy for them to amplify company news.

Key Responsibilities:

• Partner with Content, Design, Demand Generation and Product Marketing to adapt long-form assets into native social content.
• Track engagement, follower growth, and reach across platforms, turning analytics into concrete strategy adjustments.
• Monitor brand mentions and industry conversations, engaging authentically and flagging opportunities or risks.

Candidate Attributes:

• 3+ years managing social media for a B2B or SaaS company, with direct ownership of LinkedIn, Instagram, Facebook, X, and YouTube.
• Experience building employee advocacy programs and hands-on content creation skills.
• Sharp copywriting instincts, a bias toward action, and experience leveraging AI tools for content and analytics.