Sr. Content Marketing Manager

Content strategy:

• Develop and own the content strategy and editorial calendar, aligned with pipeline goals, product launches, campaigns, and SEO/AEO priorities.
• Define content themes, formats, and distribution strategies that drive awareness, engagement, and conversion.
• Map content to buyer journey stages and ICPs, covering top, middle, and bottom of funnel.

AI-powered content operations:

• Iterate on and own the team’s repeatable AI content workflows, creating playbooks and enablement as needed.
• Use AI tools as a power user to produce high-quality content at a pace and volume that would be impossible manually.
• Maintain a quality bar that makes AI-generated content indistinguishable from (or better than) human-only content.

Cross-functional collaboration:

• Partner with Demand Gen to produce campaign content (emails, landing pages, webinars, gated assets) on brief and on schedule.
• Work with Customer Marketing to refine and distribute customer stories, case studies, and proof points.
• Support Product Marketing with content for product launches, feature announcements, and GTM materials.