Data Analyst, Growth Marketing

As a Data Analyst, you’ll be a trusted advisor on our marketing data, understanding the intricacies of our ad platforms, MMP (Singular), and various third parties to produce a cohesive and actionable view. This includes building and improving analytics reporting and processes (Looker), working with stakeholders to scope analytical questions and determine appropriate KPIs/metrics, and determining optimal data visualization methods for decision making. You will reduce technical debt, implement new parameters, and update LookML to align with best practices, and you will collaborate with Data Engineering/Analytics Engineering on data mart and model requirements. You will identify automation and process improvement opportunities in BI. Analyze marketing experiments, including ad hoc analysis of ad platform testing. Partner with the Growth team to translate business needs into data problems and prioritize work. Complete ad hoc analysis including: Performance of keyword cohorts to identify targeting opportunities, building/analyzing composite success measures for marketing campaigns, and applying growth marketing knowledge to analyze ad fatigue in our customer base. Monitor marketing trends to proactively identify worthwhile trends for media buyers.