Director, Search Strategy

Build and Scale Orchestra’s AEO Insights Framework:

• Design and formalize scalable, repeatable methodologies for analyzing search behavior across traditional SEO and AI-driven discovery systems
• Define frameworks, taxonomies and KPIs that standardize how insights are generated and applied across teams

Develop and Maintain Advanced AEO Tooling:

• Identify, evaluate and operationalize analytics platforms, LLM-powered tools and search intelligence solutions
• Partner with Analytics, Search and Product teams to build integrated dashboards, automation workflows and internal utilities

Translate Data into Strategic Insight:

• Synthesize complex data sets into clear, actionable insights that inform brand strategy, content ecosystems and decision-making
• Present findings to senior client stakeholders with clarity, confidence and strategic rigor