AEO & SEO Manager

Role Overview:

• Pioneer the new path to success and own Experian Health's B2B AI search strategy.
• Blend strategy, technical SEO expertise, leadership and implementation.
• You will change the type of content we're creating and implement AI engine optimization techniques.

Responsibilities:

• Increase brand discoverability in generative AI platforms by leveraging on-page and off-page optimization tactics.
• Manage technical AEO and SEO initiatives, including log file analysis, robots directives, schema markup and structured data, and Core Web Vitals.
• Implement AI search visibility tracking software to monitor performance and deliver optimization recommendations.

Qualifications:

• 5+ years of experience in SEO and content strategy, with work as both an individual contributor and strategy leader.
• 5+ years of demonstrated experience driving revenue from data-driven digital marketing strategies.
• 1+ years of AI proficiency with a deep understanding of LLMs and prompting.