Job Description
You’ll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive growth, conversion, engagement, and successful onboarding. Develop and execute on global playbooks for PMM in new expansion markets. Drive go-to-market planning for new country launches. Partner across all marketing functions to align marketing timing with country launch timelines. Deliver localized messaging strategies and content guidance when needed to successfully launch in a new market. Monitor and report on early customer perception and feedback in new markets. Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems.