Similar Jobs
See allPerformance Marketing Manager
AIPrise
Global
Paid Media
LinkedIn Ads
Google Ads
Performance Marketing Manager
Found
US
Performance Marketing
Meta Ads
TikTok Ads
Director of Paid Media US Marketing
Partner Company
US
Paid Media
Google Ads
Meta
Performance Marketing Program Manager (Contract)
Duolingo
US
Performance Marketing
Paid Media
Program Management
Paid Social Manager
Midnite
UK
Paid Social
Meta Ads Manager
Data Analysis
Amplification Strategy & Execution:
- Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content with organic traction.
- Set and manage the paid boosting budget as part of the annual portfolio, forecasting spend against content calendar.
- Split amplification spend and reporting across Fanatics Sports & Casino and Fanatics App mandates.
Measurement:
- Report against reach, non-follower reach, engagement, and share of voice, not payback or CPA.
- Track unaided awareness and brand favorability lift as primary success metrics.
- Report media efficiency in CPM terms against category benchmarks.
Cross-Functional Coordination:
- Partner with Performance Media on shared platforms where buying responsibility is split.
- Coordinate with Creator & Talent on which creator content gets amplification support.
Fanatics Betting & Gaming
Fanatics is building a leading global digital sports platform, offering products and services across commerce, collectibles, and betting & gaming to sports fans worldwide. With more than 22,000 employees, the company is committed to relentlessly enhancing the fan experience and delighting sports fans globally.