Email Marketing Manager

Bring Fi’s voice to life across every inbox, push, and notification. Reporting to the Marketing Director, you’ll own lifecycle and campaign marketing end to end, from onboarding flows to reactivation, collaborating with our brand, creative, and data teams to deliver beautifully crafted, performance-driven work that moves the needle. This role is for someone who thrives at the intersection of creativity and analytics, crafting thoughtful, insight-driven campaigns that build loyalty, drive engagement, and strengthen our brand story at every touchpoint. You’ll blend data with storytelling to build scalable systems and campaigns that inspire pet parents to engage with Fi every day.

Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage. Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind. Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints. Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance. Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy. Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey. Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.