Programmatic Campaign Manager (Temporary)

Strategy & Planning:

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace deals with media partners.

Campaign Execution & Optimization:

• Manage the entire campaign lifecycle including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.

Data, Reporting & Insights:

• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track and measure success.
• Optimize campaigns through data-driven insights, highlighting key metrics and actionable recommendations.

Client & Team Engagement:

• Collaborate with immediate team and cross-departmentally on marketing strategies aligned with client goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams for integrated media strategies.
• Lead client calls and present data-driven strategies with strong organizational skills.