Senior Product Manager - Activation

Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow. Proactively discover and define opportunities to level up the craft, strategy, and execution of our Activation team. Set the direction and define prioritized roadmaps for the team; ensuring we’re focused  on work that solves user problems, enables product teams, and maximizes customer value. Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow. Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions. Partner cross-functionally with Growth Marketing, Revenue, and Product teams to align activation efforts with broader customer journey and business goals. Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value. Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform.