Content Marketing Writer

Elevate the Digital Experience:

• Write and optimize website copy and landing pages that turn visitors into advocates.
• Partner with Product Marketing to turn complex ICP insights into high-performing content across all channels.
• Use performance data and user behavior to iterate on content, ensuring it always hits the mark.

Champion the Voice of the Customer:

• Own the end-to-end development of customer case studies, conducting interviews that uncover real business outcomes and differentiation.
• Translate customer success into assets that empower our sales teams and fuel our marketing campaigns.

Drive Thought Leadership & Performance:

• Own the Panopto blog and ebooks, focusing on Higher Ed trends to build long-term credibility.
• Collaborate with our performance agency to ensure content is intent-driven, ranking high in both traditional search and AI-generated results.
• Develop compelling content for Campaigns, Social media, Email, and nurture programs.