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Content Strategy & Leadership:
- Own PadSplit’s content strategy across web, blog, and social to drive growth and visibility.
- Co-manage the editorial calendar, aligning content with business goals and seasonal opportunities.
- Create content that supports every stage of the customer journey.
Full-Funnel Content:
- Develop gated assets and high-converting landing pages to drive qualified leads and growth.
- Lead SEO initiatives and execute multi-channel distribution strategies to maximize reach and inbound demand.
- Leverage research and customer insights to refine messaging and identify opportunities.
PadSplit
PadSplit is on a mission to solve the affordable housing criss by creating a shared housing marketplace. They are focused on helping people find affordable places to live, and improve their financial health.