Senior Content Marketing Manager

Content Strategy and Ownership:

• Set direction, make decisions, and be accountable for outcomes.
• Own Willful’s tone and quality bar across all customer-facing content.

Editorial Planning and Execution:

• Own the learn centre and blog, from prioritization through publication.
• Ensure content is accurate and trustworthy.

High-Impact Copywriting and Editing:

• Write and refine marketing copy across emails, paid ads, and landing pages.
• Stakeholders trust content to be well-reasoned, on-brand, and correct.