Sr. Growth Marketing Manager - Search, Shopping & YouTube

As a Sr. Growth Marketing Manager, Search, Shopping & YouTube , you will work closely with the cross-functional team members to develop, implement, and optimize strategies for our paid search, app campaigns, and YouTube ads. You will play a pivotal role in scaling our membership subscriptions by leveraging a data-driven approach to maximize growth and return on ad spend (ROAS). The ideal candidate will have a strong background in performance marketing, specifically in the paid search and shopping campaign landscape, with the ability to provide actionable insights and creative strategies. You will own end-to-end campaign management across Google Search, Shopping, YouTube, Bing, Reddit, and Apple Search Ads. You will build and evolve strategic testing roadmap that scales new member acquisition while managing channel efficiency and long-term business goals. Partner closely with the analytics team to leverage MMM (Marketing Mix Modeling), incrementality tests, and internal data to inform investment levels and allocation decisions. You will lead YouTube acquisition campaigns, partnering cross-functionally with creative, lifecycle, and brand teams to ensure video asset performance aligns with funnel strategies. You will also launch and scale campaigns on emerging growth surfaces like Reddit and explore alternative platforms to diversify acquisition mix.