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About The Role:
- Lead a cross-functional team and be responsible for making sure every client has a real plan and goals.
- Set the strategic direction for each client's marketing, including KPIs, offer positing, funnel strategy, and creative direction.
- Lead the team to execute initiatives.
What Success Looks Like:
- Every client has documented goals broken down from quarterly to monthly to weekly with specific KPIs.
- Clients feel like someone is actively driving their growth, not maintaining what's already running; they trust you as an advisor.
- Lead client calls with a clear agenda, performance context, and well prepared recommendations.
Experience & Requirements:
- 5+ years in a marketing role, ideally in direct response or performance marketing environments where you've owned client outcomes.
- Demonstrated experience managing a team and being responsible for other people's performance.
- Cross-discipline marketing competency in paid media, copy, creative, funnels, and offers; must understand what good looks like in all of them.
BAD Marketing
BAD Marketing is a growth marketing agency comprised of over 170 passionate leaders and creatives. They focus on helping clients grow profitably, specializing in info/coaching, local lead generation, e-commerce, and information marketing. They invest in their team through training, support, and fostering a happy company culture.