Email Marketing Manager

Execute and manage campaigns by building, testing, deploying, and optimizing email marketing campaigns using Adobe Journey Optimizer (AJO). Manage dynamic content, personalization rules, and decision logic within customer journeys. Develop and maintain complex audience segments using customer data across multiple platforms. Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement. Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives. Identify opportunities to streamline journey logic and improve performance through testing and iteration. Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency. Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows. Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.). Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making. Translate high-level business goals (e.g., increasing repeat usage, deepening platform engagement) into measurable CRM and lifecycle strategies. Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.