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Summary:
- New Era Technology seeks a Digital Communications Targeting Analyst to support Enterprise Marketing teams with customer data and insights.
- The role executes targeting across multiple channels and identifies insights from measurement to guide communication strategy.
Primary Duties:
- Execute campaign targeting across multiple marketing channels and validate data from internal and external platforms.
- Develop targeting insights to inform data-driven decisions and assess feasibility of targeting for business objectives.
- Collaborate with Digital Communications, Lifecycle, and eCommerce Marketing teams and produce ad hoc analyses.
Qualifications:
- Minimum 1 year of experience in data analysis, marketing campaign measurement, or targeting.
- Bachelor's degree in Business, Marketing, Data Analytics, or related field, with experience using segmentation, CDP, or marketing automation platforms.
- Strong analytical, communication, and Microsoft Office skills with the ability to synthesize analysis into compelling presentations.
New Era Technology
New Era Technology provides end-to-end technology solutions that securely connect people, places, and information at scale. With a global team of over 3,000 professionals, they foster a team-oriented culture that prioritizes personal and professional development.