Marketing Data Analyst

This role combines marketing technology expertise with data analysis to drive actionable insights, align technology solutions with business objectives, and identify key drivers of channel and segment performance. The ideal candidate will build and validate metrics, monitor data quality, analyze datasets, and develop dashboards while shaping and executing our marketing technology roadmap. Design, validate, and own marketing metrics that enable smarter business decisions. Perform ad hoc and deep-dive analyses using platforms such as Lightdash, Redash, AppsFlyer, Salesforce, Hubspot, Databricks, Excel, Adobe Analytics, and Data Warehouses. Ensure data accuracy, consistency, and trust across systems to champion data quality. Create dynamic dashboards and recurring reports that bring data to life and anticipate stakeholder needs. Harness SQL to extract, transform, and analyze data that drives action. Partner with CRM, data, analytics, and DevOps teams to build a cohesive digital ecosystem. Define and execute a forward-looking marketing technology roadmap, including evaluating and recommending MarTech platforms aligned with business goals. Safeguard compliance with global privacy and governance standards (GDPR, CCPA). Pioneer AI/ML-powered personalization, real-time journey orchestration, and content optimization. Lead pilots and proofs of concept to test bold ideas and scale winning innovations.