Marketing Campaigns & Demand Generation Specialist

The Marketing Campaign & Demand Generation Specialist will be responsible for executing Actabl’s integrated marketing campaigns, ensuring seamless operations, and timely delivery of assets across channels. This role will focus on campaign execution, marketing automation, reporting, and data management to drive scalable pipeline creation and revenue growth. The ideal candidate is a highly organized project manager, an expert in HubSpot and Salesforce, and skilled in digital marketing execution. They will collaborate closely with cross-functional teams to bring campaign strategies to life, optimizing performance through data-driven decision-making. Own the execution of marketing campaigns, ensuring that all deliverables are completed on time and aligned with Actabl’s marketing goals. Manage the marketing campaign calendar, tracking key campaign milestones and deadlines. Build and deploy emails, landing pages, and workflows to support campaigns. Coordinate across teams, including content, design, and RevOps, to execute campaigns effectively. Maintain and optimize Actabl.com, ensuring website structure, content updates, and performance align with business objectives. Continuously refine marketing processes to improve efficiency and scalability. Implement best practices for marketing automation, campaign tracking, and data hygiene. Partner with RevOps to improve marketing attribution and reporting accuracy. Ensure A/B testing and optimization strategies are applied across campaigns. Track, analyze, and report on campaign performance using HubSpot, Google Analytics, and Salesforce. Maintain and update campaign dashboards, providing actionable insights to optimize effectiveness. Monitor email performance, website metrics, and conversion rates, adjusting tactics as needed to improve results.