Senior Marketing Manager - CRO Experience Required

Service Marketing & Content Development:

• Lead strategic planning of marketing efforts for assigned areas.
• Create messaging frameworks relating Feature/Advantage/Benefit with proof points to optimize market positioning.
• Develop content strategies to leverage the messaging, considering omnichannel approaches.

Digital Marketing & Social Media:

• Develop and execute a digital content strategy, leveraging an omni-channel approach.
• Ensure consistent messaging and engagement with key stakeholders across digital platforms.
• Monitor impact of digital strategy to prioritize highest ROI activities.

Leadership & Strategic Contribution:

• Provide expertise and guidance to team members and cross-functional partners.
• Lead and manage complex projects or functional areas, ensuring alignment with business goals.
• Actively contribute to the development of departmental strategies and marketing plans.