Product Marketing Lead

We’re looking for a seasoned product marketing leader to take the reins on growth and go-to-market strategy for a leading product in the financial services space. This is a contract role with high visibility, autonomy, and opportunity for meaningful impact. The ideal candidate brings a powerful blend of product marketing and growth expertise, with deep experience in lifecycle marketing and product-led growth (PLG). You’ll lead cross-functional efforts to acquire and engage customers, improve performance across key channels (including email, push, in-app messaging, and select paid media), and drive measurable business outcomes. Go-to-Market & Growth Strategy - Define and execute the go-to-market plan for a category-leading product - Own strategy and performance across lifecycle and growth channels. Cross-Functional Leadership - Serve as a fractional leader aligning cross-functional stakeholders across lifecycle, product, analytics, and media Partner with the current product lead to ensure strategic continuity and alignment during the contract period. Execution & Optimization - Build and refine segmentation strategies, lifecycle journeys, and conversion optimization initiatives - Track and report on KPIs such as CAC, LTV, and channel-level performance Continuously optimize based on data and user insights