Senior Growth Marketing Analyst

Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels. Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale. Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies. Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs. Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness. Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions and collaborate with various teams to integrate data ensuring comprehensive analysis and reporting.