Partner Co-Marketing Strategy:
- Build and execute Authenticx partnership marketing strategy aligned with GTM priorities and target verticals.
- Develop co-marketing programs that elevate awareness and demand (webinars, content series, campaigns, events, PR support, etc.).
- Manage the partner calendar, messaging alignment, and yearly strategic planning for collaborative marketing efforts.
Content & Enablement:
- Work with Product Marketing to develop partner-ready content such as co-branded collateral and one-pagers.
- Ensure partners have up-to-date materials to accurately position Authenticx.
- Provide partner playbooks and messaging guides.
Campaign Development & Execution:
- Launch and manage joint marketing campaigns, including email campaigns, webinar programs and social amplification.
- Coordinate partner involvement in conferences, industry events, and thought-leadership opportunities.
- Track and report campaign performance metrics.