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Responsibilities:
- Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
- Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
- Craft focused briefs, rooted in business and customer insights, for creative teams to execute against.
Qualifications:
- 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience.
- Passionate storyteller with strong communication, presentation, and writing skills.
- A data-driven mindset and comfort with analysis, testing, and measurement methodologies.
About Wealthfront:
- We create a financial system that favors people, not institutions, by building powerful, low-cost, and easy-to-use financial products.
- Our award-winning products have attracted over 1 million clients who trust us with more than $90 billion of their savings.
- We are an equal opportunity employer and value diversity at our company.
Wealthfront
Wealthfront leverages technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. With over 1 million clients and more than $90 billion in assets, they foster a culture of innovation, collaboration, and respect.