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About the role:
- You will own go-to-market strategy for the entire portfolio of consumer products, from term life to annuities.
- You will work closely with product managers to translate product value into compelling creative briefs.
- You will analyze performance data and allocate creative investment to maximize ROI.
Duties and Responsibilities:
- Define audience, positioning, and core value props for each product launch.
- Drive cross-channel creative strategy across social, search, YouTube, and offline.
- Build AI workflows to fuse human judgment with performance data for insights.
Qualifications and Skills:
- 8+ years of experience with a blend of consulting and consumer product marketing.
- Strong brand instinct, messaging skills, and analytical horsepower.
- Ability to build AI-driven workflows and communicate across all levels.
Ethos
Ethos is a leading life insurance technology company on a mission to democratize access to life insurance. It is a fast-growing, venture-backed company with a culture of innovation and collaboration.