Director, Product Marketing

Ethos

Remote regions

US

Salary range

$162,000–$287,000/yr

Benefits

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About the role:

  • You will own go-to-market strategy for the entire portfolio of consumer products, from term life to annuities.
  • You will work closely with product managers to translate product value into compelling creative briefs.
  • You will analyze performance data and allocate creative investment to maximize ROI.

Duties and Responsibilities:

  • Define audience, positioning, and core value props for each product launch.
  • Drive cross-channel creative strategy across social, search, YouTube, and offline.
  • Build AI workflows to fuse human judgment with performance data for insights.

Qualifications and Skills:

  • 8+ years of experience with a blend of consulting and consumer product marketing.
  • Strong brand instinct, messaging skills, and analytical horsepower.
  • Ability to build AI-driven workflows and communicate across all levels.

Ethos

Ethos is a leading life insurance technology company on a mission to democratize access to life insurance. It is a fast-growing, venture-backed company with a culture of innovation and collaboration.

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