Source Job

$162,000–$287,000/yr
US

  • Own go-to-market strategy for new and evolving products, defining audience, value props, and positioning.
  • Drive cross-channel creative strategy and allocate investment across social, search, YouTube, and offline.
  • Analyze creative performance data and build AI workflows to generate insights that drive measurable growth.

Product Marketing Go-to-Market Strategy Data Analysis AI Creative Strategy

20 jobs similar to Director, Product Marketing

Jobs ranked by similarity.

$182,800–$210,000/yr
Global 18w maternity 16w paternity

  • Own go-to-market strategy across the full revenue lifecycle, including new business, renewals, and upsell.
  • Partner with revenue leaders to define stories, proofpoints, and assets that help customer-facing teams win.
  • Lead the downstream product marketing team and build an AI-native production engine for high-quality assets at scale.

Spring Health is a global mental health company eliminating barriers to mental health. It reaches over 170 million people worldwide and is AI-native, focusing on expanding care through technology.

Global

  • Lead product marketing strategy, storytelling, and go-to-market execution for AI-powered learning solutions.
  • Own product launches end-to-end, from pre-launch validation through tiered GTM execution and performance measurement.
  • Drive AI transformation by crafting narratives for AI capabilities and enabling GTM teams with impactful content.

Absorb Software is a leading global AI-driven learning platform provider that helps organizations unlock workforce potential. Trusted by over 3,300 organizations and 34 million users, they foster a remote-first culture centered on caring, unity, and continual learning.

Global 4w PTO

  • Conduct market and user research to identify growth opportunities and design experiments.
  • Analyze product metrics and experiment results to drive data-informed decisions.
  • Collaborate with cross-functional teams to turn insights into product and marketing initiatives.

The company develops a self-discovery mobile app called Testora focused on personality, intelligence, and personal development. It operates with a remote-first culture in a fast-paced, international environment.

$80,000–$91,500/yr
US

  • Develop and execute product marketing strategies to articulate value propositions and support go-to-market initiatives.
  • Partner with product management and marketing teams to translate technical capabilities into clear messaging.
  • Analyze pipeline performance and sales feedback to identify optimization opportunities and improve conversion outcomes.

Cision is a global leader in consumer and media intelligence, engagement, and communication solutions, enabling over 75,000 companies and organizations, including 84% of the Fortune 500. They have over 5,000 employees and emphasize a culture of inclusion, diversity, and curiosity.

Europe

  • Turn customer insights and performance data into creative hypotheses using AI.
  • Work with Design, UA, Growth, and Product teams to launch and scale new concepts.
  • Evaluate ad performance beyond CTR and generate actionable insights to optimize results.

Liven builds an AI-powered self-discovery app that helps people understand their emotions and build healthier relationships. With over 5 million downloads, they foster a culture of curiosity, experimentation, and a 'Day 1' spirit.

$136,800–$263,000/yr
US

  • Manage and drive the product roadmap for an AI-first marketing platform.
  • Collaborate with engineering, design, and go-to-market teams to deliver customer value.
  • Leverage competitive intelligence and agentic capabilities to win in an evolving market.

Yext is the leading global enterprise agentic marketing platform, helping brands stay visible and competitive across all search and AI surfaces. With over 15 years of experience, the company fosters a culture of ownership, challenging ideas, and delivering results without waiting for a playbook.

US Unlimited PTO

  • Lead a team of creative strategists and serve as a strategic partner for high-value client accounts.
  • Develop and execute performance creative strategies based on data and audience insights.
  • Drive new business initiatives and collaborate across departments to deliver measurable results.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They focus on efficient, fair hiring processes and offer a remote-first work culture with a collaborative environment.

Global

  • Develop and execute strategic product plans through competitive and market analysis to inform short- and long-term roadmaps.
  • Own the physician-facing product experience including the MDLinx website, mobile app, and engagement tools, driving continuous experimentation.
  • Manage the commercial product roadmap for pharma brand engagement, partnering with Sales to translate client needs into revenue-driving features.

M3 is a Japanese global leader providing innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally and was ranked in Forbes' Global 2000 list in 2020.

$180,000–$200,000/yr
US

  • Own clinician positioning, messaging, and employer brand to differentiate Talkiatry in the competitive mental health talent market.
  • Conduct clinician research and represent the voice of the clinician across marketing, operations, and clinical teams.
  • Orchestrate recruitment marketing campaigns and channels to deliver a qualified pipeline of clinician applicants.

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. As the largest dedicated psychiatry practice in the U.S., we have 750+ psychiatrists, 250+ therapists, and over two million patient visits delivered nationwide.

$150,000–$190,000/yr
US Canada Unlimited PTO 12w maternity 12w paternity

  • Own product positioning and messaging for vault products, new strategies, and structured products.
  • Translate positioning into materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
  • Run product launches end-to-end, including pre-launch data collection, waitlists, launch copy, and sales enablement.

Gauntlet builds the financial systems of the future, operating across the entire stack to offer best-in-class vault products for institutional clients moving onchain. The team brings together traditional finance and crypto-native expertise, serving over $1.5B in client TVL, with a remote-first culture and regular in-person retreats.

$154,000–$265,000/yr
US

  • Serve as a trusted operational partner to senior Product and GTM Marketing leadership, turning priorities into clear plans and measurable outcomes.
  • Lead strategic initiatives, manage budgets, and establish knowledge-management structures to improve team visibility and execution.
  • Identify opportunities to apply AI and innovative methodologies to increase efficiency and scale team capabilities across a distributed organization.

Jobgether uses AI-powered matching to connect candidates with hiring companies. They operate a distributed, collaborative environment focused on innovation and professional growth.

Global

  • Own key areas of Sekai's consumer product experience, including creation, discovery, feed, and engagement.
  • Analyze user behavior, funnels, retention, and engagement to identify opportunities and define success metrics.
  • Work closely with engineering, design, data, growth, and operations to ship quickly using AI tools.

Sekai builds the TikTok for mini apps — an AI-driven consumer platform where people create, remix, share, and play interactive content instantly. They are a Series A company backed by Khosla, a16z, Mayfield, and A*, with $30M raised to date and a remote-first culture.

$107,310–$134,320/yr
Canada Unlimited PTO

  • Define and own Procurify's positioning, messaging architecture, and go-to-market strategy to drive competitive differentiation.
  • Lead and coach two Product Marketing Managers, raising their craft and the quality of the team's output.
  • Build an AI-enabled product marketing practice and shape the company's narrative around agentic procurement for buyers and analysts.

Procurify is the agentic procurement platform helping mid-market organizations gain complete control over their spend. Trusted by hundreds of companies managing over $100B in spend, they are a remote-first team of builders focused on fast, collaborative growth with no egos.

$92,000–$120,000/yr
US

  • Lead end-to-end go-to-market planning and execution for new products and features.
  • Gather customer, market, and competitive insights to inform product and sales strategy.
  • Create high-impact sales enablement tools and deliver training to customer-facing teams.

Xplor provides cloud-based, intuitive technology solutions for small and medium-sized businesses to manage business operations and payments. The company has over 130,000 customers in 72+ countries and is backed by world-class investors.

$153,075–$275,535/yr
US Unlimited PTO

  • Lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities.
  • Turn complex products into clear customer propositions and align marketing with product priorities.
  • Manage a team of five and use data to improve portfolio strategy and adoption.

Experian is a global data and technology company that powers opportunities for people and businesses around the world. They operate across financial services, healthcare, automotive, and more with a team of 25,200 people in 32 countries, fostering an inclusive and innovative culture.

Global

  • Lead creative strategy across a portfolio of client accounts simultaneously, each producing high-volume ad creative every month.
  • Act as the primary strategic point of contact for clients, presenting creative recommendations, test results, and performance insights.
  • Analyze campaign performance data and translate findings into insight-driven creative briefs and testing frameworks.

Superside is an AI-powered creative company that helps over 500 ambitious brands get great creative concepts done at scale by enhancing in-house functions. With over 700 team members across 60+ countries and 13 timezones, we are a fully remote company that fosters a high-performance, low-ego culture where feedback is direct and kindness leads collaboration.

US Unlimited PTO

  • Act as the connective tissue between Product and Commercial teams, leading end-to-end launch planning and cross-functional go-to-market efforts.
  • Mine market insights and customer data to refine product positioning, messaging, and strategies that drive adoption and revenue.
  • Equip commercial teams with training, resources, and enablement materials while monitoring performance indicators to optimize growth.

3E is a mission-driven company dedicated to creating a safer and more sustainable world by offering award-winning regulatory intelligence and AI solutions. With over 35 years of experience and a global presence, they combine startup agility with the stability of an industry leader, empowering customers with innovative compliance solutions.

$125,000–$175,000/yr
US 4w PTO

  • Build a deep understanding of our audiences to shape product and marketing decisions.
  • Define and test differentiated positioning, value propositions, naming, and messaging.
  • Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.

Propel builds technology that strengthens the social safety net in America by improving how government benefits are delivered. Over 5 million Americans trust the Propel app, and the company is a high-growth, for-profit venture-backed team with a strong social mission.

$260,000–$320,000/yr
North America

  • Own the product vision and strategy for Later Influence, leveraging AI and proprietary data to connect brands and creators.
  • Lead end-to-end product lifecycle from ideation to scaling, driving improvements in campaign workflow and automation.
  • Build and mentor a high-performing product team, collaborating cross-functionally to align product strategy with company objectives.

Later is the world's most intelligent influencer marketing company, combining real creator relationships, trusted intelligence, and expert guidance to help brands create unforgettable campaigns. With a proprietary AI-powered platform and over a decade of data, it serves top enterprise brands and fosters a culture of positivity, ownership, and collaboration.

$132,090–$155,400/yr
Global

  • Lead product strategy for SurveyMonkey's agentic and conversational surface areas.
  • Own the AI/ML platform layer, enabling AI capabilities across the product.
  • Define and execute a multi-phase strategy to make our data corpus a competitive advantage.

SurveyMonkey is the world's most popular platform for surveys and forms, built for business. With over 25 years of experience, they are trusted by millions and foster a culture of curiosity and inclusion.