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Global 18w maternity 16w paternity

  • Own go-to-market strategy across the full revenue lifecycle, including new business, renewals, and upsell.
  • Partner with revenue leaders to define stories, proofpoints, and assets that help customer-facing teams win.
  • Lead the downstream product marketing team and build an AI-native production engine for high-quality assets at scale.

Product Marketing Go-to-Market Strategy Sales Enablement AI Tools Storytelling

20 jobs similar to Director, Downstream Product Marketing

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$182,800–$210,000/yr
Global 18w maternity 16w paternity

  • Own go-to-market motion across new business, renewals, and upsell, representing Product Marketing in revenue leadership.
  • Partner with revenue leaders, Enablement, Growth Marketing, Communications, and PR to drive training, campaign themes, and spokesperson-led campaigns.
  • Refine AI-native production engine and lead the downstream Product Marketing team with high standards and cross-functional accountability.

Spring Health is a global mental health company eliminating barriers to mental health with an AI-native platform. Reaching over 170 million people worldwide, they are committed to expanding the reach, quality, and humanity of care.

$136,408–$214,355/yr
US Unlimited PTO

  • Own enterprise GTM strategy and storytelling for AI Care, translating platform capabilities into commercial-ready packages.
  • Partner with GMs and Commercial leaders to craft ROI and clinical value props, sales plays, and objection handlers for complex B2B deals.
  • Launch integrated, full-funnel enterprise campaigns and sales enablement assets to drive adoption and win rates.

Sword Health pioneers AI Care, a new approach to healthcare combining clinical and applied AI to deliver 24/7 care programs across musculoskeletal, women's health, cardiometabolic, and mental health. With 1M+ members, 2,000+ enterprise clients, and $500M+ funding, it's a remote-first, AI-driven culture.

Global

  • Lead product marketing strategy, storytelling, and go-to-market execution for AI-powered learning solutions.
  • Own product launches end-to-end, from pre-launch validation through tiered GTM execution and performance measurement.
  • Drive AI transformation by crafting narratives for AI capabilities and enabling GTM teams with impactful content.

Absorb Software is a leading global AI-driven learning platform provider that helps organizations unlock workforce potential. Trusted by over 3,300 organizations and 34 million users, they foster a remote-first culture centered on caring, unity, and continual learning.

US 4w PTO

  • Own the unified platform narrative and go-to-market strategy for a multi-product ecosystem, driving positioning and revenue growth.
  • Lead product marketing and content as a player-coach, building scalable systems and mentoring a small team.
  • Embed AI across GTM motions to accelerate insight generation, message testing, and content creation.

SalesRabbit is the operating system for field sales and roofing contractors, providing an end-to-end production-to-payment system that handles everything from first click to final invoice. With over 100 employees, headquarters in Lehi, Utah, and a growing team, we are an AI-native product organization that turns messy field data into clear operational leverage.

$262,500–$412,500/yr
Global Unlimited PTO

  • Lead Thrive's GTM strategy at the intersection of product marketing, competitive intelligence, and commercial enablement.
  • Build narrative, positioning, and differentiation to make Thrive's value obvious to buyers globally.
  • Feed market intelligence back into product roadmap and enable sales teams with battle cards and ROI frameworks.

Sword Health builds AI Care to heal billions, expanding across Musculoskeletal, Women's Health, Cardiometabolic, and Mental Health. With over 1 million members, 2,000+ enterprise clients, and $500 million raised, it's a clinical-centric frontier AI lab backed by 59 studies and 43 patents.

$150,000–$170,000/yr
US Unlimited PTO

  • Own strategic product marketing initiatives that connect product innovation with customer needs and drive revenue growth.
  • Design and manage scalable product launch programs and enablement resources for customer-facing teams.
  • Leverage AI-powered workflows to create compelling content, messaging, and competitive intelligence frameworks.

The company provides innovative privacy and technology solutions. It fosters a culture focused on inclusion, growth, and continuous improvement, with a remote-first working environment.

US

  • Drive go-to-market strategy for RainFocus product lines, focusing on Revenue Action Orchestration and AI-driven insights.
  • Lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery.
  • Develop compelling value propositions, pricing, and messaging that translate complex concepts into clear revenue ROI.

RainFocus provides event management software for Fortune 500 companies, helping them execute large-scale events with business intelligence. The company is rapidly-growing, well-funded, and has a collaborative culture that values innovation and employee well-being.

$175,000–$250,000/yr
US

  • Own positioning and go-to-market strategy for DarcyIQ's product modules and Forward Deployed Engineering services.
  • Develop sales enablement materials including pitch decks, battlecards, and ROI calculators to improve win rates.
  • Synthesize customer insights and competitive intelligence to influence product roadmap and track KPIs.

DarcyIQ provides an AI platform automating consulting lifecycle from client call to delivery. Innovative Solutions is a technology company that embeds engineers for high-velocity AI and cloud delivery.

US

  • Define and drive cross-functional go-to-market strategy across products, ensuring launches are well-orchestrated and deliver measurable adoption.
  • Develop compelling product positioning, messaging, and value propositions aligned to market needs and competitive dynamics.
  • Equip sales teams with high-impact tools, training, and insights to articulate value and differentiate effectively.

Drips provides products and services for marketing, focusing on go-to-market strategy and customer engagement. The company operates with a small, high-impact team and values a scrappy, creative, and resourceful startup culture.

USA 4w PTO 16w maternity 4w paternity

  • Own the GTM strategy and commercialization processes for launching new products at Fleetio.
  • Develop messaging frameworks, sales plays, and enablement materials to drive adoption and revenue.
  • Build and lead a high-performing product marketing team, establishing the function from the ground up.

Fleetio provides a modern software platform for fleet management, helping thousands of organizations worldwide. The company is a Series D funded startup with a remote-friendly culture and a focus on innovation.

US Unlimited PTO

  • Lead Appfire's enterprise Product Marketing strategy, evolving from product-level to theme-based GTM programs.
  • Own the Product Marketing operating model, including GTM launch frameworks and scalable processes.
  • Develop and coach a high-performing Product Marketing organization, championing AI-enabled practices.

Appfire creates software that empowers teams to break silos and collaborate seamlessly. The company has over 800 employees working remotely across 28 countries, fostering a culture of flexibility and ownership.

US

  • Lead GTM enablement strategy and execution, connecting commercial teams with cross-functional partners.
  • Build and maintain knowledge management systems using AI to ensure teams have up-to-date materials.
  • Design and facilitate training experiences to drive adoption and behavior change among GTM teams.

Stepful is a workforce platform that partners with healthcare institutions to train and retain talent, addressing the national shortage of healthcare workers. Founded in 2021, they have trained over 32,000 workers and are backed by Y Combinator and other investors, with a culture of caring, learning, building together, and ownership.

$136,408–$214,355/yr
United States Unlimited PTO

  • Partner with General Managers to package AI Care platform capabilities into compelling solutions for Commercial Health Plans, Public Sector, and Labor/Unions.
  • Develop sharp, differentiation-focused messaging frameworks that articulate population health impact and cost reduction for payor audiences.
  • Conceptualize, launch, and manage integrated full-funnel payor campaigns that drive pipeline and deal velocity.

Sword Health is building AI to heal billions by reimagining healthcare delivery at scale, removing barriers like waiting rooms and stigma. With over 1 million members across three continents and 2,000+ enterprise clients, they are a clinical frontier AI lab backed by $500 million from top investors.

$155,000–$165,000/yr
US Canada Unlimited PTO

  • Build and run our launch system with clear logic for which releases reach customers and how each one lands.
  • Own launch success and adoption metrics for releases that require real customer action.
  • Execute launches end to end across all marketing channels, in-product surfaces, and support content.

Owner is the AI-native system local business owners use to succeed, starting with restaurants. Our team is now in the low hundreds, with top talent from successful SMB companies, and we are remote-first.

US

  • Shape the market narrative for cutting-edge AI-powered enterprise solutions.
  • Develop and own unified AI messaging framework and positioning strategies.
  • Collaborate with cross-functional teams to drive go-to-market execution and thought leadership.

$208,300–$335,800/yr
Global Unlimited PTO

  • Own the narrative and serve as an outcomes-first storyteller for product and solution areas.
  • Lead go-to-market strategy and execution, coordinating across sales, marketing, and product.
  • Develop and mentor a team of marketers while setting high standards and fostering collaboration.

Camunda is an enterprise platform for agentic orchestration, coordinating AI agents, people, and systems across complex business processes. Trusted by over 700 organizations, it is a fully remote, AI-first company recognized as a Great Place to Work and a top next unicorn.

$155,120–$228,100/yr
US Unlimited PTO

  • Develop and defend Modern Health's point of view on workplace mental health through clinical evidence and market trends.
  • Own positioning and messaging for the full product portfolio across B2B and B2C audiences.
  • Lead GTM planning and rollout for new products, services, and pilots from discovery through promotion.

Modern Health is a mental health benefits platform for employers, offering one-on-one, group, and self-serve digital resources. Backed by investors like Kleiner Perkins and Founders Fund, it raised over $170 million to become the fastest female-founded unicorn with a culture of high empathy and accountability.

$150,000–$175,000/yr
Unlimited PTO

  • Drive go-to-market strategy for product launches, including positioning, messaging, and competitive differentiation.
  • Partner with product, engineering, and field teams to create launch enablement and ensure readiness.
  • Build a repeatable launch process, using AI tools to generate content and track progress.

Numa builds AI-powered platforms for automotive dealerships, automating customer interactions and operations. The company has raised $50 million from leading investors and is recognized as a fast-growing AI automotive company.

North America Unlimited PTO

  • Own the product strategy for enterprise administration, team management, and analytics experiences.
  • Build AI-powered tools that help managers coach teams and leaders measure business impact.
  • Collaborate with engineering, design, and data science to ship high-quality capabilities for revenue organizations.

Apollo.io provides a go-to-market platform for revenue teams, offering verified B2B contact data and engagement tools. With over 500,000 customers and $250M in funding, it is a fast-growing SaaS company backed by Sequoia Capital and Bain Capital Ventures.

US

  • Develop and execute go-to-market strategies across multiple healthcare categories, aligning launches with market readiness and competitive dynamics.
  • Create differentiated value propositions, positioning frameworks, and product narratives tailored to patients, providers, and strategic partners.
  • Lead cross-functional collaboration with product, R&D, operations, sales, and marketing teams to ensure successful product launches.

This healthcare organization is transforming personalized medicine through innovative therapies and technology. It is a rapidly growing company with a collaborative culture focused on improving patient access and outcomes.