Senior Product Marketing Manager

Position Overview:

• The Senior Product Marketing Manager shapes how Drips products are brought to market, positioned, and sold to customers.
• This role drives product marketing end-to-end including positioning, messaging, sales enablement, and go-to-market execution.
• It operates within a small, high-impact team as an individual contributor balancing strategy and hands-on execution.

Core Responsibilities:

• Define and drive cross-functional go-to-market strategy and lead product launches from strategy through execution.
• Develop product positioning, messaging architectures, and value propositions aligned to market needs and business objectives.
• Create sales enablement strategies and tools, and develop scalable customer proof like case studies and value narratives.

What Success Looks Like:

• Sales teams are confident, prepared, and aligned on product value and differentiation.
• Product messaging is clear, consistent, and compelling across all channels.
• Go-to-market launches are well-coordinated, timely, and effective.

Who You Are:

• Scrappy, creative, and resourceful, finding ways to make things happen based on business needs.
• Three steps ahead, anticipating what sales needs before they ask.
• Comfortable in a fast-paced startup environment with an AI-first, bias-toward-action mindset.