Source Job

US

  • Define and drive cross-functional go-to-market strategy across products, ensuring launches are well-orchestrated and deliver measurable adoption.
  • Develop compelling product positioning, messaging, and value propositions aligned to market needs and competitive dynamics.
  • Equip sales teams with high-impact tools, training, and insights to articulate value and differentiate effectively.

Product Marketing B2B Sales Storytelling Data Analysis Go-to-Market Strategy

20 jobs similar to Senior Product Marketing Manager

Jobs ranked by similarity.

$152,000–$190,000/yr
US

  • Build deep understanding of customer pain points and goals to develop compelling value propositions.
  • Leverage market research to understand trends and competitive dynamics, informing product positioning and go-to-market strategies.
  • Plan and execute product launches, ensuring cross-functional alignment and driving awareness and adoption of new features.

We are a leading SaaS-based Global Employment Platform enabling clients to expand into over 180 countries quickly and efficiently without establishing local entities. Our diverse, remote-first teams foster innovation and value every contribution, breaking down barriers to global business.

$175,000–$250,000/yr
US

  • Own positioning and go-to-market strategy for DarcyIQ's product modules and Forward Deployed Engineering services.
  • Develop sales enablement materials including pitch decks, battlecards, and ROI calculators to improve win rates.
  • Synthesize customer insights and competitive intelligence to influence product roadmap and track KPIs.

DarcyIQ provides an AI platform automating consulting lifecycle from client call to delivery. Innovative Solutions is a technology company that embeds engineers for high-velocity AI and cloud delivery.

$150,000–$170,000/yr
US Unlimited PTO

  • Owns end-to-end go-to-market strategy and execution for assigned platform areas, from product conception through adoption.
  • Leads cross-functional GTM planning with Product, Sales, and Marketing, translating roadmaps into commercially impactful programs.
  • Defines and tracks GTM KPIs including pipeline contribution, win rates, and sales enablement adoption.

Lumin Digital is a trailblazer in digital banking solutions, creating cutting-edge digital experiences for credit unions and banks. As a 100% cloud-native company of around 500 employees, our culture is built on trust, respect, and bold innovation.

USA 4w PTO 16w maternity 4w paternity

  • Own the GTM strategy and commercialization processes for launching new products at Fleetio.
  • Develop messaging frameworks, sales plays, and enablement materials to drive adoption and revenue.
  • Build and lead a high-performing product marketing team, establishing the function from the ground up.

Fleetio provides a modern software platform for fleet management, helping thousands of organizations worldwide. The company is a Series D funded startup with a remote-friendly culture and a focus on innovation.

$130,000–$155,000/yr
US Unlimited PTO

  • Conduct market and customer research to create differentiated messaging that resonates with target audiences.
  • Own the core bill of materials including messaging framework, FAQ, and demos to enable sales teams.
  • Develop and execute go-to-market plans for new product/feature releases collaborating across teams.

Outreach is the only complete agentic AI platform for revenue teams, used by leading enterprises like Databricks and SAP. The company fosters a curious, collaborative culture with a tight-knit team focused on making things better.

$150,000–$185,000/yr
US

  • Own positioning, messaging, and go-to-market strategy for Nectar's platform.
  • Build competitive intelligence programs and create battle cards and differentiation narratives for the sales team.
  • Partner with sales, product, and leadership to craft compelling narratives and launch new capabilities.

Nectar Social is building an AI-native social operating system that enables a new era of commerce. With over $30M in funding from investors including GV and True Ventures, we work with top brands like Oura Health and e.l.f. Cosmetics and are scaling our team.

$210,000–$233,000/yr
US Canada Unlimited PTO

  • Lead go-to-market strategy and product launches for new solutions, crafting compelling messaging and positioning to drive growth.
  • Drive sales enablement and commercial strategy, equipping sales with collateral, insights, and training to accelerate revenue.
  • Conduct competitive intelligence and market research to differentiate offerings and inform product direction.

CaptivateIQ is a leading Sales Performance Management solution that helps revenue teams automate processes and drive efficient growth. The company is backed by top investors like Sequoia and Accel and has been recognized as a best place to work by Glassdoor and Comparably.

$148,900–$260,600/yr
North America Unlimited PTO

  • Own go-to-market activation for CRM, including building launch plans and driving cross-functional execution.
  • Create sales enablement tools like pitch decks, battle cards, and discovery frameworks that sellers actually use.
  • Lead competitive intelligence efforts to arm the field with messaging that wins deals.

ServiceNow is the AI control tower for business reinvention, helping 85% of the Fortune 500 work smarter. The company fosters an AI-native culture where technology and talent collaborate to drive innovation.

LATAM Europe

  • Own and execute go-to-market motions for part of the product portfolio, coordinating across product, sales, and marketing teams.
  • Develop positioning, messaging, and sales enablement materials including hotsheets, pitch decks, and competitive analysis.
  • Produce case studies, customer stories, and sales narratives linking Singular's capabilities to business outcomes.

Singular is a marketing growth platform built for the AI era, unifying marketing data and attribution into a single source of truth. We are a fast-moving, high-impact SaaS company with a remote-friendly culture and a commitment to diversity.

$220,000–$250,000/yr
US

  • Own messaging architecture, sales enablement, competitive intelligence, and vertical GTM strategy.
  • Lead a lean PMM team reporting to the CMO, partnering closely with Sales and Product.
  • Translate technical differentiation into clear, compelling stories that win deals and accelerate pipeline.

Veriff is a trust infrastructure platform that provides identity verification for innovative companies. With a diverse team in the US, UK, Spain, Brazil, and Estonia and backing from investors like Accel and Y Combinator, Veriff fosters a culture of impact, flexibility, and growth.

$110,000–$135,000/yr
US Unlimited PTO

  • Own end-to-end launch execution and launch infrastructure, coordinating stakeholders and drafting messaging.
  • Design and run sales enablement programs including onboarding, competitive intelligence, and ongoing skill development.
  • Build lightweight AI workflows and automations to scale output and keep content current.

Knit is the AI-native consumer research platform helping brands automate and accelerate primary research. The company has served 50+ enterprise brands including Amazon and T-Mobile, and is in a period of rapid growth with a focus on scaling its go-to-market function.

Global

  • Lead go-to-market strategy for new products, services, and major feature launches.
  • Own positioning and messaging across Superspace, AI capabilities, and creative service offerings.
  • Build sales enablement assets including battlecards, pitch decks, objection handling, and competitive intelligence.

Superside provides an AI-powered creative services platform that helps brands scale their marketing and design needs. They are a remote-first company with a global team, fostering a culture of innovation and collaboration.

$140,000–$170,000/yr
US Unlimited PTO

  • Lead strategic positioning, messaging, and enablement for product launches and GTM efforts.
  • Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
  • Conduct market research, competitive analysis, and develop revenue-enabling assets.

OpenSesame is a trusted partner for workforce reinvention in the age of AI, delivering integrated software, curated content, and expert services. They are a remote-first company with a focus on inclusive culture and professional development.

US

  • Drive go-to-market strategy for RainFocus product lines, focusing on Revenue Action Orchestration and AI-driven insights.
  • Lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery.
  • Develop compelling value propositions, pricing, and messaging that translate complex concepts into clear revenue ROI.

RainFocus provides event management software for Fortune 500 companies, helping them execute large-scale events with business intelligence. The company is rapidly-growing, well-funded, and has a collaborative culture that values innovation and employee well-being.

Global Unlimited PTO 12w maternity 12w paternity

  • Enable the whole company by equipping sales, support, and teammates to articulate the value of what we ship.
  • Put customers at the center of storytelling, turning real business stories into rich media content across multiple channels.
  • Contribute to product launches with clear positioning and messaging, and co-lead seasonal product release events.

Help Scout builds software for relationship businesses that earn loyalty through outstanding customer service. With over 120 teammates worldwide, they foster a fully remote culture of trust, ownership, and continuous improvement.

US 4w PTO

  • Own the unified platform narrative and go-to-market strategy for a multi-product ecosystem, driving positioning and revenue growth.
  • Lead product marketing and content as a player-coach, building scalable systems and mentoring a small team.
  • Embed AI across GTM motions to accelerate insight generation, message testing, and content creation.

SalesRabbit is the operating system for field sales and roofing contractors, providing an end-to-end production-to-payment system that handles everything from first click to final invoice. With over 100 employees, headquarters in Lehi, Utah, and a growing team, we are an AI-native product organization that turns messy field data into clear operational leverage.

$145,000–$185,000/yr
US Unlimited PTO

  • Conduct customer discovery and market research to identify needs and opportunities.
  • Partner with Engineering to define, prioritize, and deliver product capabilities.
  • Support go-to-market activities including positioning, launches, and sales enablement.

Conversica is an AI-powered conversational platform that helps businesses automate and personalize customer interactions. The company is a mid-sized SaaS provider with a culture of innovation and cross-functional collaboration.

$150,000–$170,000/yr
US Unlimited PTO

  • Own strategic product marketing initiatives that connect product innovation with customer needs and drive revenue growth.
  • Design and manage scalable product launch programs and enablement resources for customer-facing teams.
  • Leverage AI-powered workflows to create compelling content, messaging, and competitive intelligence frameworks.

The company provides innovative privacy and technology solutions. It fosters a culture focused on inclusion, growth, and continuous improvement, with a remote-first working environment.

$85,100–$99,900/yr
Canada

  • Owns go-to-market execution and adoption success for assigned products and initiatives.
  • Defines product positioning, messaging, and leads cross-functional GTM readiness planning.
  • Monitors adoption performance, gathers customer insights, and drives field enablement.

PointClickCare is a leading health tech company that provides a platform for long-term and post-acute care, serving over 30,000 provider organizations. They are a founder-led, privately held company recognized by Forbes as a top private cloud company and one of Canada's Most Admired Corporate Cultures.

$89,402–$109,269/yr
US 3w PTO

  • Collaborate with cross-functional teams to develop and execute differentiated GTM plans that drive competitive positioning, sales, and customer retention.
  • Lead competitive research and analysis to inform positioning, and create enablement assets like battle cards for sales and customer success.
  • Support end-to-end product and feature launches with clear messaging across marketing channels, campaigns, and internal teams.

Pushpay helps organizations and communities connect through mobile apps, management software, and giving technology. With 550 teammates supporting over 10,000 customers and $15 billion in charitable giving processed, we're a growing, award-winning company.