Product Strategy and Discovery:
- Conduct customer discovery interviews and market research to identify customer needs, pain points, and market opportunities.
- Translate customer and market insights into clear product requirements, functional specifications, and user stories.
- Prioritize product initiatives based on customer value, business impact, and strategic alignment.
Product Development:
- Partner closely with Engineering throughout the product development lifecycle.
- Provide clear context, requirements, and success criteria for new product capabilities.
- Work through product questions and tradeoffs with technical and cross-functional stakeholders.
Go-to-Market and Product Marketing:
- Develop clear product positioning, messaging, and value propositions.
- Partner with Sales, Customer Success, and Marketing to plan and execute product launches.
- Create sales enablement materials, competitive insights, and internal product education.
Cross-Functional Leadership:
- Serve as a strong voice of the customer across the organization.
- Build trusted relationships with Product, Engineering, Sales, Customer Success, Marketing, and executive leadership.
- Influence product decisions through customer feedback, market knowledge, business context, and data.