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Positioning & Messaging:
- Own Veriff's messaging architecture from company narrative to product, persona, and vertical levels.
- Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
- Ensure consistency across sales conversations, content, and market-facing communications.
Sales Enablement:
- Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
- Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
- Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
Competitive Intelligence & GTM Execution:
- Own Veriff's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
- Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers.
- Define success metrics for product launches and feed learnings back into future launches and product strategy.
Veriff
Veriff is a trust infrastructure platform that provides identity verification for innovative companies. With a diverse team in the US, UK, Spain, Brazil, and Estonia and backing from investors like Accel and Y Combinator, Veriff fosters a culture of impact, flexibility, and growth.