Head of Product Marketing

Veriff

Remote regions

US

Salary range

$220,000–$250,000/yr

Benefits

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Positioning & Messaging:

  • Own Veriff's messaging architecture from company narrative to product, persona, and vertical levels.
  • Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
  • Ensure consistency across sales conversations, content, and market-facing communications.

Sales Enablement:

  • Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
  • Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
  • Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.

Competitive Intelligence & GTM Execution:

  • Own Veriff's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
  • Own go-to-market strategy for key segments: Financial Services, Marketplaces, and Resellers.
  • Define success metrics for product launches and feed learnings back into future launches and product strategy.

Veriff

Veriff is a trust infrastructure platform that provides identity verification for innovative companies. With a diverse team in the US, UK, Spain, Brazil, and Estonia and backing from investors like Accel and Y Combinator, Veriff fosters a culture of impact, flexibility, and growth.

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