Product Marketing Manager

Lumin Digital

Remote regions

US

Benefits

Unlimited PTO

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Position Overview:

  • The Product Marketing Manager develops differentiated positioning and messaging strategies that inform Lumin Digital's go-to-market motions.
  • This role synthesizes buyer research, competitive analysis, and product innovation into compelling market narratives.
  • The PMM translates complex platform capabilities into clear buyer value across multiple GTM work streams.

Key Responsibilities:

  • Develop differentiated positioning and messaging strategies for assigned GTM work streams.
  • Create detailed buyer personas and market adoption strategies for financial institutions.
  • Conduct competitive analysis and develop frameworks that articulate Lumin's differentiation.

Collaboration and Impact:

  • Work closely with Product, Sales, and Senior PMM on launch enablement.
  • Create and execute sales enablement content like pitch decks, battle cards, and case studies.
  • Track content performance and sales utilization to refine positioning and messaging.

Lumin Digital

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. They empower credit unions and banks with cutting-edge digital experiences and are a 100% cloud-native company.

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