Product Marketing Manager

Position Overview:

• The Product Marketing Manager develops differentiated positioning and messaging strategies that inform Lumin Digital's go-to-market motions.
• This role synthesizes buyer research, competitive analysis, and product innovation into compelling market narratives.
• The PMM translates complex platform capabilities into clear buyer value across multiple GTM work streams.

Key Responsibilities:

• Develop differentiated positioning and messaging strategies for assigned GTM work streams.
• Create detailed buyer personas and market adoption strategies for financial institutions.
• Conduct competitive analysis and develop frameworks that articulate Lumin's differentiation.

Collaboration and Impact:

• Work closely with Product, Sales, and Senior PMM on launch enablement.
• Create and execute sales enablement content like pitch decks, battle cards, and case studies.
• Track content performance and sales utilization to refine positioning and messaging.